LE LABO “Committed To Memory”

Scents and memories are strongly associated. We created a way for the iconic label to blend social media, fragrance, and physical media into a seamless extension of the brand.

File under: brand extension, digital, social, Creative Circus

Kick-off Invitation

Newly designed product packaging encourages clientele to share their purchase online.

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Share On Social

Tagged user content can then be shared on official Le Labo channels.

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Coffee Table Art Book

Selected posts are “committed to memory” in an annually published coffee table book specific to each scent.

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Paid Social/Print

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Art Direction - Gillian Chiboucas
Copywriter - Benjamin McConnell